The fashion industry is a thriving industry, and many billions of dollars. Everyone in society is a victim, conscious or unconscious, fashionable. Knowingly or unknowingly, all fashion markets through their personal statement. Fashion Marketing is an integral part of the fashion industry and an important tool to communicate effectively the size of the industry to target audiences. To create a seamless process to obtain clothing track at various fashion retailers, distributors and shops; that in turn will cause reaches the final consumer. Creating consumer awareness towards the marches in the minds of buyers, by lucrative schemes to attract fashion lovers is shopping in totality that fashion marketing including.
Fashion plays an all encompassing and integral, in addition to strengthening the quotient of vanity in an individual. On all fashion lends his charm and adds color, magnificence and splendor in society. Thanks to the spread of fashion, various and different cultural groups are able to express themselves without fear of being ridiculed. Styles and fashion trends are changing and evolving every day as well as society and culture. All fashionistas and fashion conscious individuals who can afford to keep up with the changes have a great time. Fashion is cyclical in nature and as a complete circle trends and styles are repeated year after year even though with its fair share of changes and modifications.
The role of fashion is to improve, embellish and decorate an individual. In addition to performing the role needed to provide clothing for the fitness of an individual, it also helps bring to the fore their individuality only. Fashion has no language barrier but actually helps integrate people from different cultures, ethnicities and races, bringing to the fore their ideals, values and opinions. Apart from highlighting the mood and global consciousness of individuals and groups.
Media has played an ever evolving and emerging role in the promotion and dissemination of fashion. The latest trends, styles and designs, whether it’s to do with clothing, shoes, beauty, technology, art and jewelry are all given equal exposure in print and electronic media for the most demanding public. Media and journalism are tools that capture consumer attention and attract them toward the purchase of products. Apart from that, through print and electronic media, consumers and the public concerned Gets the latest information on their fingertips through advertising, public relation activities and exercises as well as journalism.
Fashion marketing are always willing to give additional and relevant information to consumers and find new ways to do their knowledge. Fashion marketing plays a twofold task by not only being an informant for consumers on the latest information, but always using that knowledge to create noise and buzz to promote and sell the product. Advertising, advertorials, thorns and gimmicks are designed by marketers of fashion to ensure visibility and sales of the product.